Netty Award Winner: Communication Works Powers Rhode Island’s Economic Revival with ShopLocalRI.com

The distinguished Netty Awards, a platform that appreciates and honors exceptional contributions in the digital realm, has celebrated ShopLocalRI.com (SLRI) – an extraordinary multi-media advertising/marketing/PR campaign by Communication Works RI – for its pioneering approach to e-commerce. This venture has not only injected life into the Rhode Island (RI) small business scene during trying times but has also set a precedent for other regions looking to fortify their local economies. Join us as we dive deep into this award-winning project’s unique attributes that earned it the title of “Best eCommerce Website” of the year.

Innovation and Differentiation

SLRI’s innovation lies in its dual-angled approach. By presenting clients both as products and leveraging the groundbreaking e-commerce platform, it has exponentially boosted B2B and B2C engagements. Established against the backdrop of a pandemic-induced economic slump, founder Lori Guittari set SLRI’s mission: to foster a spirit of community-building and facilitate small business growth.

Endorsed early on by notable figures like Gina Raimondo, RI’s former Governor and now the US Secretary of Commerce, this platform started as a lifeline for local businesses during COVID, offering them a digital storefront. Transitioning from a comprehensive business directory, it has evolved into a full-fledged e-commerce marketplace that distinguishes itself by maintaining affordable costs for sellers and delivering a seamless shopping experience.

Measurable Impact and Success

The inception of SLRI during the COVID crisis was a turning point for countless small businesses that faced economic hardships. With a relentless commitment to community-building and local patronage, SLRI has showcased measurable market expansion since its inception. The budding interest from two West Coast cities is a testament to its scalability and wide-reaching impact.

Notable statistics include:

• 2,500+ weekly newsletter readers
• 2,000+ Instagram followers
• 2,072 businesses registered on the platform
• 450+ products available for purchase

Creative Elements and Execution

In an era when small businesses were grappling with lost sales opportunities due to COVID, ShopLocalRI.com emerged as a beacon of hope. It has provided vendors a streamlined process to present, promote, and deliver their products, while shoppers benefit from a consolidated, user-friendly platform.

Beyond mere transactions, SLRI has instituted monthly forums for business learning, fostering a communal space for entrepreneurs to share their journeys and connect with potential customers. Their content-rich approach, with long-form storytelling and sponsorship opportunities, further bridges the gap between larger enterprises and smaller businesses.

Overall Excellence and Industry Advancement

SLRI’s footprint in the media landscape is undeniable. Garnering attention from varied media houses, ranging from lifestyle magazines to business publications, its influence is widespread. On a shoestring budget, it has managed to capture the attention of audiences, both B2B and B2C, earning accolades and sponsorships. The national buzz surrounding the platform is a clear indicator of its transformative potential, making it a model for economic rejuvenation post-pandemic.

About Communication Works RI

For over three decades, Communication Works, Inc. has been at the forefront of multimedia, integrated marketing, and public relations. Under the visionary leadership of Founder/President Debra T. Morais, they have championed building lasting relationships with clients, ensuring meaningful engagements that transcend mere sales metrics. Deb’s illustrious career has seen her being conferred with titles like “Ad Person of the Year” and “RI Small Business Development Center Woman in Business Advocate of the Year”. Her contributions to academia, media, and public outreach, such as “Law Matters”, make her a stalwart in the industry.

About The Netty Awards

The Netty Awards are the gold standard in the digital world, spotlighting unmatched excellence in creativity, innovation, and execution. As one of the most trusted award organizations in the industry, these accolades champion pioneers who redefine the digital landscape, be it through web design, e-commerce, or standout marketing campaigns. Gaining recognition at The Netty Awards is not only an honor but also a testament to a project’s significance and influence in the competitive digital realm. 

Congratulations to Communication Works RI on this well-deserved recognition at the Netty Awards. ShopLocalRI.com stands as a testament to their dedication, creativity, and commitment to community empowerment. We eagerly anticipate more groundbreaking projects from this dynamic team in the future.